As surfers, we can all agree that surf shops aren’t just any ordinary shop. A surf shop is a place where you meet people that share your love for something. It’s a place where you establish friendships and build knowledge. It’s a place we can all get caught staring at a tv screen, watching the latest surf film, wondering how Wilko just chucked up that 12 o’clock backhand. That said, the online marketplace is taking business from local shapers and surf shops.

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